Retail, POS, POP & GNFR

For more than 10 years SynYang have been trusted by some of the UK's largest retailers to source and manage the production of "Shopper Marketing Materials" and "In-store Theatre" from a carefully controlled and managed vendor base in China.

Point of sale is generally very reactive meaning short project lead-times demand a quick turnaround. Most retailers however will at some point during the marketing calendar utilise In-store media that is very labour intensive to produce. These are typically larger seasonal campaigns where intricate and elaborate hang decorations are commonplace.

The commercial benefit associated with planning ahead to allow sufficient time to take advantage of China's low cost manufacturing base can be hugely significant.

SynYang have necessary experience and working practices to enable our clients to realise these financial benefits whilst managing the perceived risks of sourcing time critical marketing materials from China.

Proud to be a member of POPAI

What Our Customers Say

We were extremely impressed with the level of professionalism and diligence demonstrated during this project. A great result on a very challenging project

Senior Project Manager
UK High Street Retailer

SynYang again delivered our Christmas Stores Decorations. The project manager was proactive, easily contactable and readily available to respond to requests.

In-store Marketing Manager
Tesco Stores

Thanks for all you help on this guys, you really got us out of a hole. Will definitely give you guys a shout the next time we have a project like this.

Head of Creative Services
UK Agency

Retail, POS, POP & GNFR

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UK Office
+44 (0)116 232 5700

China Office
+86 (0)755 8831 6423